Episode 36: The Creative Process + Viral Chickpeas with Victoria Granof
Podcast
Episode 36: The Creative Process + Viral Chickpeas with Victoria Granof
“Oh that’s it. It’s my own voice that I am blocking… I am trying to talk over myself, I am trying to create over myself… and I am doing it with an expectation of somebody else accepting it .” — Victoria Granof
I can’t wait for you to LISTEN to this podcast with Victoria Granof. Put your headphones on and listen now!
Victoria Granof is the chief Creative Director, collaborator, food stylist and visionary who heads up Victoria Granof Studio. Conceptual, wildly clever and verbal (check out her cookbooks).
Victoria and her long time band of co-creators and assistants create compelling, delicious and meaningful food and food design, concepts, still and moving imagery, recipes and content that move brands both large and small forward or maintain a well-loved course.
Our conversation starts with motherhood and mentoring. She talks about how it gives her so much joy to see her protégé Michelle Gatton succeed in her work. We talked about viral recipes including her Pasta con Ceci.
Victoria talks about how she is interested in more than just pictures of food that it’s more about the visual and the story. She mentions Hannah Kirshner and her new book, “Water, Wood, and Wild Things.”
Victoria defines Showing Up Fully as expressing ourselves. She goes deep into the creative process which includes writers block. She also talks about self care and how it can be different things for different people. Her practice is morning meditation and meditation throughout the which includes box breathing day. She talks about being in integrity, which isn’t always easy.
I love her answer for not wanting to Show Up, “it’s still going to be there, if I don’t want to show up…it will be there waiting for me.” Victoria has an incredible process for being creatively blocked which includes using voice notes on her phone.
There are so many gems and delicious quotes in this podcast like this one:
“When you are expressing who you are by what you love to do, it’s infectious.”
Tag us @chefcarlacontreras and @victoriagranof #showupfully to continue the conversation.
Eat Well,
xo Chef Carla
Photo Credit: Taste
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About Victoria Granof
Victoria Granof is the chief Creative Director, collaborator, food stylist and visionary who heads up Victoria Granof Studio. Included among Cherry Bombe's 100 Most Inspiring Women In Food, she is a Cordon Bleu chef who cut her teeth on ten years' work with Irving Penn.
Conceptual (actually designed and created a life-sized Marie Antoinette out of candy), wildly clever and verbal (check out her cookbooks).
Victoria and her long time band of co-creators and assistants create compelling, delicious and meaningful food and food design, concepts, still and moving imagery, recipes and content that move brands both large and small forward or maintain a well-loved course.
Find + Work With Victoria:
Website: http://www.victoriagranof.com
Instagram: https://www.instagram.com/victoriagranof
Photo Credit from: Food 52